Plantas Group

As an international plant and flower wholesaler, we look across the globe to find the best and most exciting plants and flowers for our customers.

This has been our approach for over 40 years, and we have always had our roots in family ownership. Plantas Group was founded in 1979 by Kurt Løw-Larsen. The Honoré family took over in 2006, and in late summer 2020, ownership was strengthened and expanded from one family to three family enterprises; Lars Bay-Smidt (Lars BS Holding) and Elkær Gruppen became co-owners.

Our group comprises several companies, and we are active in Denmark, Norway, Sweden, Finland, Germany, Austria, Holland, Belgium, France, Italy, England, Poland, the Baltics, and Russia. We have offices and terminals in Denmark, Holland, Italy, and Poland.

OUR VISION

To be the most trustworthy and innovative partner in the trade of flowers and plants.

OUR MSSION

To create growth and value together with leading European partners in the floral industry.

OUR VALUES

Credibility, loyalty, flexibility, success-oriented, and a focus on success.

Our storyline

2022

Plantas Group establishes a new subsidiary in Germany. Plantas Germany GmbH is geographically located in Herongen, at the same site as the Rhein-Maas flower and plant auction. In the same year, EuroFlora is acquired, solidifying Plantas Group’s position among the top 10 in Europe in the sale of cut flowers and potted plants.

2020

Plantas Group strengthens its ownership structure and welcomes Lars Bay-Smidt and Elkær Gruppen. The new ownership ensures a strong foundation for future development and synergies within Plantas Group.

2017

Plantas Group acquires 40% of PC Trading SRL in Albenga. Plantas Italia primarily sources plants from Italy.

2013

Plantas Group expands its export activities to Russia, Finland, and Poland.

2012

Plantas Group acquires Pro Nordic BV, thereby further strengthening its global sourcing activities

2007

Plantas Group starts exporting to Sweden. The group’s turnover surpasses 150 million DKK.

1987

Plantas Group achieves a turnover of 15 million DKK and opens its first office in Tilst. The current office, located in Tilst near Aarhus, is shown in the picture

2021

Plantas Group acquires the activities of Jysk Blomster Engros and Danfleur, thereby strengthening its position in the French market through the acquisition of Danfleur. In the same year, Plantas Poland is established.

2018

Michael Honoré acquires the remaining shares in Plantas Group, thus owning 100% of the group.

2016

Greeen plus logo

Plantas Group acquires 90% of Greeen+ and expands its export activities to France, Belgium, Italy, and the United Kingdom.

2013

Plantas Group acquires ProFlora, which has its own webshop, sales vehicles, and Cash & Carry. ProFlora primarily sources and sells high-end cut flowers and plants to professional florists.

2010

FloraService is founded, and the company focuses on the convenience market with ready-to-go product.

2006

Michael Honoré acquires a stake in Plantas Group through a management buy-in program. In the same year, Plantas Group begins exporting to Blomsteringen in Norway.

1979

Kurt Løw Larsen establishes Plantas and begins by visiting supermarkets with his own sales vehicle.

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