Plantas Group

As an international plant and flower wholesaler, we look across the globe to find the best and most exciting plants and flowers for our customers.

This has been our approach for over 40 years, and we have always had our roots in family ownership. Plantas Group was founded in 1979 by Kurt Løw-Larsen. The Honoré family took over in 2006, and in late summer 2020, ownership was strengthened and expanded from one family to three family enterprises; Lars Bay-Smidt (Lars BS Holding) and Elkær Gruppen became co-owners.

Our group comprises several companies, and we are active in Denmark, Norway, Sweden, Finland, Germany, Austria, Holland, Belgium, France, Italy, England, Poland, the Baltics, and Russia. We have offices and terminals in Denmark, Holland, Italy, and Poland.


To be the most trustworthy and innovative partner in the trade of flowers and plants.


To create growth and value together with leading European partners in the floral industry.


Credibility, loyalty, flexibility, success-oriented, and a focus on success.

Our storyline


Plantas Group establishes a new subsidiary in Germany. Plantas Germany GmbH is geographically located in Herongen, at the same site as the Rhein-Maas flower and plant auction. In the same year, EuroFlora is acquired, solidifying Plantas Group’s position among the top 10 in Europe in the sale of cut flowers and potted plants.


Plantas Group strengthens its ownership structure and welcomes Lars Bay-Smidt and Elkær Gruppen. The new ownership ensures a strong foundation for future development and synergies within Plantas Group.


Plantas Group acquires 40% of PC Trading SRL in Albenga. Plantas Italia primarily sources plants from Italy.


Plantas Group expands its export activities to Russia, Finland, and Poland.


Plantas Group acquires Pro Nordic BV, thereby further strengthening its global sourcing activities


Plantas Group starts exporting to Sweden. The group’s turnover surpasses 150 million DKK.


Plantas Group achieves a turnover of 15 million DKK and opens its first office in Tilst. The current office, located in Tilst near Aarhus, is shown in the picture


Plantas Group acquires the activities of Jysk Blomster Engros and Danfleur, thereby strengthening its position in the French market through the acquisition of Danfleur. In the same year, Plantas Poland is established.


Michael Honoré acquires the remaining shares in Plantas Group, thus owning 100% of the group.


Greeen plus logo

Plantas Group acquires 90% of Greeen+ and expands its export activities to France, Belgium, Italy, and the United Kingdom.


Plantas Group acquires ProFlora, which has its own webshop, sales vehicles, and Cash & Carry. ProFlora primarily sources and sells high-end cut flowers and plants to professional florists.


FloraService is founded, and the company focuses on the convenience market with ready-to-go product.


Michael Honoré acquires a stake in Plantas Group through a management buy-in program. In the same year, Plantas Group begins exporting to Blomsteringen in Norway.


Kurt Løw Larsen establishes Plantas and begins by visiting supermarkets with his own sales vehicle.

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